Tyora Moody | The Business of Writing

Tyora Moody | The Business of Writing

TyoraMoody

Today is the last day of The Business of Writing, but we have more Authors to Love next week. I decided to end the week with my very first nonfiction book, The Literary Entrepreneur’s Toolkit. I hope you enjoy the excerpt below, but you’re free to download more FREE chapters at http://www.literaryentrepreneur.com.

The Literary Entrepreneur’s Toolkit

The days of getting by without an online presence ARE OVER. Whether you are a traditionally published or self-published author, daydreaming about your bestseller WILL NOT SELL A BOOK. As soon as you have a release date, it’s time to get down to the business of book marketing.

This book will show you:

  • How To Find Your Target Audience
  • The Five Essential Pages for an Author Website
  • Three Necessities for Successful Online Marketing
  • How To Attract Readers to Your Blog
  • How To Engage Readers on Social Networks (without running them away)
  • How to Seek Book Reviews
  • The Benefits of LinkedIn and Google+
  • and much more

If book marketing makes you cringe, think of this book as AN INVESTMENT and your personal business coach. The Literary Entrepreneur’s Toolkit provides specific tools and tips to building and managing your online presence. The brainstorming sessions and solid tips for attracting readers will build your confidence as you prepare and implement your next book marketing plan.

Read an Excerpt

TheLitEntrepreneurToolkitExcerpt from Chapter 1: What is an Author Brand?

I always tell authors, when it comes to branding, the brand starts with YOU. Your name is on the book cover. When people see your name or readers are spreading the word about your book, what do you hope they will be saying?

Naively many authors may say well, anyone can read my book. Your book maybe written in such a way that a general audience could read and enjoy the story, but in reality, marketing to a broad audience isn’t ideal.

To be sure you are capturing sales; you want to focus on a core audience. Think small and strategic. Think how that smaller, more defined audience can help you market via word of mouth about your book.

Do You Know Your Target Audience?

Do you write fiction or nonfiction? If you write fiction, which genre– romance, suspense, fantasy? If you write nonfiction, is your book a memoir or self-help?

It helps to define early on who is the target audience or reader most likely to be interested in your book.

Most book marketers agree it’s easier to develop a platform for nonfiction books than fiction books. Often times a nonfiction writer has a niche audience that is seeking information. This information can be provided online via a blog or webinars. If a nonfiction writer has strong speaking skills, he or she can develop a pretty robust speaking platform where they can market books.

This book you’re reading is my first nonfiction book. Before I wrote it, I had completed four novels so I have been concentrated on marketing fiction. I can tell you the audience for my fiction and nonfiction is different although there may be some crossover for readers who are aspiring writers or authors. The marketing plans were certainly not the same.

I knew when I started writing my first novel in 2006 my focus would be on readers who like mystery or suspense in a Christian-based novel. I also knew my core audience would probably be women between the ages of 25 to 55. You might be asking how I knew that much detail.  These details came from a combination of learning to understand my characters and research of similar published novels on the shelf.

Many authors who write fiction spend quite a bit of time creating author profiles or sketches. Those profiles help with character development, but also may prove to be helpful later when thinking about your readership.  I’m not supporting being a cookie-cutter writer, but you should be aware of what sells.

When I first started writing my novel, I wrote what I considered to be a suspense novel. After a few author friends read my first manuscript, they encouraged me to consider adding romantic elements to the novel if I wanted to appeal more to the demographics I was seeking. Romance is the number one bestselling genre in fiction and women tend to buy a lot more books. Keeping that in mind I restructured my novel to include a female and male point-of-view and my romantic suspense series was born.

While I don’t like comparisons, they are important and vital to understanding your target audience. If you work with a traditional publisher, they will want you to include novels for comparison in your marketing plans. You can start this process by searching on Amazon.com. Ask yourself the following questions:

  • What other authors share the readership that you’re looking for to purchase your books?
  • What can you do different to appeal to those readers and keep your stories unique?
  • If you’re self-published and you’re considering your book packaging, how can you make sure you have a book cover that equals the quality of a traditional published book in the same genre?

Purchase your copy of The Literary Entrepreneur’s Toolkit from Amazon.com.

About the Author

T_Moody_author-300Tyora Moody is the author Soul-Searching Suspense novels in the Victory Gospel Series and the Eugeena Patterson Mysteries. She is the 2013 Urban Literary Awards Debut Author Winner and 2013 Urban Literary Awards Mystery / Thriller / Suspense Winner.  Tyora is a member of Sisters in Crime and American Christian Fiction Writers.

As a literary-focused entrepreneur, she has assisted countless authors with developing an online presence via her design and marketing company, Tywebbin Creations LLC.  Popular services include online publicity, social media management, book trailers and book covers. DIYwithTy is an instructional platform that grew from her 13+ years of working with authors.  The Literary Entrepreneur’s Toolkit was released January 2014.

You can visit her online at TyoraMoody.com.

Purchase your copy of The Literary Entrepreneur’s Toolkit from Amazon.com.