Sharon Jenkins | The Business of Writing Series

Sharon Jenkins | The Business of Writing Series


If you have been following us all week, you should have a shopping cart of good books to read about the business of writing. Today, we meet the woman known as The Master Communicator, Sharon Jenkins.

Authorpreneurship: Build a Successful Business as an Author

Authorpreneruship Final Front Cover correct spelling (3)What does it take to become a successful author in today’s publishing world? It’s not enough to write a powerful book – today’s author must understand and leverage the business side of writing. Authorprenuership by Sharon Jenkins takes the aspiring writer from curiosity to career, combining both sides of publishing – author and entrepreneur – to empower writers with direction, publishing options, marketing solutions and business savvy to grow their career.

You’ll learn: 

  • What publishing model is right for you
  • Branding and how it sells your book
  • Your publishing personality, and how to leverage it
  • A business plan for a successful book launch
  • How to manage your time
  • How to create a powerful product
  • Winning traits of a personal support team
  • How to financially support your dream
  • Strategic and easy marketing secrets – online and off!
  • …And resources to help you apply what you learn!

Read an Excerpt

Discovering Your Publishing Personality

One of the most liberating experiences in my life was taking the Littauer Personality Test. I was at a Personality Plus Training Seminar at Sandy Cove Ministries in Maryland and as a part of the training, we took the test. I found out I was a very Powerful Choleric with a Popular Sanguine secondary. That explains my publishing personality. In fact, conference trainer Marita Littauer, the daughter of        nationally recognized personality expert Florence Littauer, said I was so choleric that my secondary didn’t even matter. That explained so much to me. I started my literary journey as a self-published author rather than going the traditional route through a publishing company. Why? Because I like to be in control!

Perhaps matching your personality type with the publishing method that best fits you may assist in your selection. Are you an extro- vert, talker, or optimist: Popular Sanguine? Are you an introvert, thinker, or pessimist: Perfect Melancholy? Are you an extrovert, doer, and an optimist: Powerful Choleric? Are you the introvert, watcher and pessimist: Peaceful Phlegmatic?

The Four Personalities according to Hippocrates (ca. 400) BC

  1. The Popular Personality: Sanguine
    Fun, outgoing, optimistic … but disorganized and too chatty
  2. The Powerful Personality: Choleric
    Goal-oriented, born leader, confident … but bossy and insensitive
  3. The Perfect Personality: Melancholy
    Deep, thoughtful, organized … but negative and often depressed
  4. The Peaceful Personality: Phlegmatic
    Pleasant, easygoing, adaptable … but indecisive and unmotivated

(Taken from Florence Littauer and Rose Sweet, Personality Plus at Work: How to Work Successfully with Anyone, Revell Books, a division of Baker Publishing Group, © 2011. Page 7)

If you like working with a team and have an dream of seeing your book in your local Barnes and Nobles then traditional publishing is most likely the best course of action and your Popular Sanguine traits will take you to the top. It is my educated guess that if you must be in control of every aspect of your book project and have an entrepreneurial nature, then you just might be a Powerful Choleric and self-publishing is the answer to your publishing dilemma. Likewise, if you have the money and time to make the investment  in your book project and create a plan before you start writing, you just may be a Perfect Melancholy, handling your business with a flair of perfection, and self-publishing may be the way for you to go. If you want to concentrate on developing the craft of writing and leave everything else to the experts, then you may be a Peaceful Phlegmatic and traditional publishing may be your preference. I propose that your personality will play an important part in your decision making process.

Practical Application

  • Do an evaluation of your personal strengths and weaknesses. We all have them, so don’t be shy. List them on a sheet of paper. Identify your top three in both categories. If you are interested in taking the Wired that Way Assessment tool, it can be purchased at

  • Once you have identified your strengths and weaknesses, review the pros and cons of traditional and self-publishing to deter- mine which method best suits your publishing personality.


Success is possible. It starts with making an informed decision about what you want out of this experience and completing an honest assessment of your strengths and weaknesses in this industry. A Littauer Personality Test is a tool that might help you with this as- pect of your decision making process. Taking these initial steps will assist you in making a decision about which publishing method is best for you.

Order your copy of Authorpreneurship: Build a Successful Business as an Author at

About the Author

SharonJenkinsSharon C. Jenkins is a motivational speaker, workshop facilitator, author, freelance writer, editor and the Inspirational Principal for The Master Communicator’s Writing Services and the mastermind behind the annual Authors Networking Summit and America’s Favorite Author Competition. Known as The Master Communicator, she is proficient in communicating in all forms of media: radio, newspapers, magazines, and spoken word.  She also hosts the Blog Talk Radio Program, The Literary Showcase.

Sharon has helped hundreds of authors get their message to the masses through workshops, webinars, her radio show and coaching.  Her new book Authorpreneurship: The Business of Writing was just picked up by My Book Therapy and is a culmination of everything she has learned from her literary journey and that of other authors. She is also master connector and is looking to connect you with her awesome network of thought leaders.

To contact Sharon go to

Order your copy of Authorpreneurship: Build a Successful Business as an Author at