Rochelle Carter | The Business of Writing Series

Rochelle Carter | The Business of Writing Series


We’re at the midpoint of our “Authors to Love” series this week.  All the authors you have met so far, write about the business of writing. Today, Rochelle Carter, the CEO and publisher of Ellechor Media LLC, introduces us to her latest book release.

The Seven Step Guide to Authorpreneurship

7 Steps Guide Book CoverThese 7 Steps are THE guide to approaching your writing career like a business.

Whether you are writing fiction or non-fiction, multi-published or aspiring to publication, independently published or contracted with a publishing house, you need The 7-Step Guide to Authorpreneurship. This how-to handbook will guide you through each phase of your writing career to create a business that generates regular income while allowing you to do what you love. Loaded with well-organized information, plus practical tips and strategies, this guide will become a trusted resource you consult again and again as your build your career.

In a market flooded with advice for writers, there are very few books merging the concept of being an author and an entrepreneur. This guide is the first to truly take authors from concept to execution. The end result is a blending of the entrepreneurial spirit with writing talent to create a successful business achieving the personal and professional goals writers aim for.

Read an Excerpt

Introduction: Authorpreneurship 101

So, you’re writing or have written a book that you think everyone should know about. You’ve gone through the steps and tried to find an agent or publisher who will fund your dream and spread your message to the world. But now—whether you’ve just been rejected for the hundredth time, or whether you’ve finally gotten your manuscript published but are quickly becoming disillusioned with the whole process and are suffering from a nonexistent support system—you are wallowing in business lingo, financial pressures, and lack of success.

We’ve done all we can, your publisher says. Money is tight. You’re good, but we just don’t have the time or money to get the results you’re asking for. Or you look at your sales of your first e-book…and it’s still the same single digit number as last month.

This is not how you imagined your writing career would turn out.

I’m going to share a little secret with you, no charge: The only way to get your book noticed the way you want it to be is to invest in yourself.

Sounds odd, perhaps. Invest in myself, not in my book?

Well, the secret is that by investing in yourself as an entire person, you’re going to be investing in your book as well. You can’t just sell an idea or a book to a publisher or audience—you have to sell yourself as well.

How do you do that, you ask?

You become what is termed an “authorpreneur”: an author who is not just a creative, but also a businessperson who works for him- or herself.

“Authorpreneur” is not just the new catch-name of the season. It speaks to the state of mind that you need to have before, during, and even after you have a book released. It doesn’t matter if you decide to publish independently (go indie) or traditionally, or if you want to handle marketing for the book on your own or hire a publicist instead. The mindset is still the same: you are determining and handling your writing career—your way.

Michael Flowers, author of Creative Writing and Authorpreneurship, calls authorpreneurship “the art of translating your writing ability into a stream of income.” Kris Tualla, author of Becoming an Authorpreneur, says an authorpreneur is an “author who creates a written product, participates in creating their own brand, and actively promotes that brand through a variety of outlets.”

No matter what definition you prefer, the result is an entrepreneur who, recognizing his or her own talent in writing, has successfully turned that talent into a business.

As a veteran book publisher and project manager with both traditional and self-publishing imprints, I have found that the weaknesses of most authors come in similar formats. The authors’ mindsets revolve around their (often limited) understanding of the publishing industry, which in turn results in their either taking too little ownership of their book and brand or too much ownership when team strategy should be the priority.

In an effort to provide a substantial guide for authors who are doing things on their own, I have scoured the Internet and talked with various experts and professional authors to gather the most tried and true, effective, smart, and affordable ways for a new author to plan their publication and sell more books. I personally believe that smart money makes money, and while you may have to spend a little to get a book published and printed, you should also know where your money is going and how to strategically use your budget where it will profit you the most…without wasting your time on strategies (or no strategy at all!) that won’t provide a good return for you. Hiring a publicist is not a bad idea, but only consider that option after you have laid the groundwork discussed in this book.

Do not think for one second that being an authorpreneur is just about writing books! To be profitable at your highest degree you will need to diversify, offering not just books but audio tapes, training on topics you have built your brand on, speaking engagements, apps, etc. To keep things simple, this book focuses solely on the book-publishing journey of an authorpreneur.

Who this book is for

If you are looking for a book discussing the benefits of social media and self-publishing, seeking to convince you that it is the wave of the future—and the only method any sane person should consider for publishing—this is not the book for you. Although most of the material here is applicable to that industry, I am not here to simply jump on the self-publishing, indie bandwagon.

On the other hand, I’m not advocating traditional publishing alone, either. Each industry has its merits, and as I have experience in both arenas I know it simply boils down to which route the author wants to take. The beauty of authorpreneurship once again is: it’s all up to you.

If, however, you are searching for a literal guide to planning your book, building your social media presence and platform, launching your first publication to an awaiting audience, and seeing the industry from a business-minded standpoint, then this is the book for you. I have outlined a clear path for you, from planning your book and finishing the manuscript to publishing either as an indie or traditional author, establishing your online presence, and launching your release. If you have already published your book you may find you do not need to read each step, so you can skip around to find the steps that address your current struggles. I would still advise reading the entire book through once first so you can be accurately informed of all the tools and resources available to you…and perhaps make it easier on yourself as you write your next book!

You’ve been warned…

I have to warn you: you have to be ready to work when you read this book. It can take up to two or three months to properly set these tools up and follow the advice offered here. If you really want the writing career you’ve always dreamed about, then hard work must go hand-in-hand with your writing passion. You’ll find the rewards to be more than worth the labor-intensive next few months.

So, are you ready to begin?

Ready to work?

Ready to sell more books?

Then let’s get started.

About the Author

Carter_PhotoRochelle Carter is the CEO and publisher of Ellechor Media LLC, a company with three publishing imprints, an online magazine and bookstore. She is the author of The 7-Step Guide To Authorpreneurship (EverFaith Press, May 2014), Becoming an Author: Your Quick Start Guide To A Successful Book Launch (EverFaith Press, Summer 2014) and Write Success: Inspirational Quotes For The Authorpreneur (EverFaith Press, July 2013), three books she put together to help and motivate writers, based on her experiences with publishing and her own authors. Through her company, she publishes books with a purpose. Her imprints have published over 40 books in less than three years, 98 percent of which enjoy 4-star or higher Amazon ratings.

A board member for Women Entrepreneurs of Oregon and Edunology and a KOREducators Board Member for Portland’s first Leadership and Entrepreneurship Public Charter High School, Carter is also an Authorpreneur Business Consultant, providing publishing consulting services for various authors, as well as managing the acquisition and production process for all of her imprints. She resides in Portland, Ore., with her husband and two children.

For more information, visit and

To Purchase Online: 

The 7-Step Guide to Authorpreneurship (Plan. Write. Publish!) –

Write Success: Inspirational Quotes for the Authorpreneur (Plan, Write, Publish) –

There are 2 comments for this article
  1. Rochelle Carter at 10:24 pm

    Thank you for featuring my book and I this week. I feel the love!

    • Written Voices Blog at 5:03 pm

      My pleasure, Rochelle! Thank you for letting us feature you and many blessings on your literary journey. Many authors and aspiring writers will be blessed by your books.